Mission Icefly Update

On Saturday I posted about the updates to the Mission Icefly website - a new version of their Bonnaroo video was posted online and some mysterious letters appeared at the bottom of the page. Well, more and more letters have been added to the original ones, and now it is quite obvious what they are spelling out. Take a look for yourself:

It is clearly spelling out major cities across the United States. As of this posting, all the letters have been filled in, and the cities are:

• Los Angeles
• Phoenix
• Las Vegas
• Portland
• Dallas
• Washington, DC
• Nashville
• Chicago
• Denver
• Orlando
• Seattle
• Boston
• New York
• San Fransisco
• Atlanta

Along with those cities, the following instructions are posted: "ATTENTION TEST SUBJECTS: Starting at 00:00:00:00:000 we will need one volunteer in each of the listed locations to follow a signal. Details: bring a mobile phone with you. You will need to use your online user name from TestSubjectsNeeded.com during the mission. Only one package available per location (first come, first served)."

What could that package be? Why isn't Houston one of the cities? When are people supposed to go to these places, and where are they supposed to go? My guess is that when the clock reaches zero (this Thursday around 1:00 pm), the city names will be clickable links with coordinates of some sort. Then, who ever gets to that location first will be the lucky person that gets the package.

This is all very reminiscent of a part of the "Why So Serious" campaign, when the Joker released coordinates to different bowling alleys around the world, along with a locker number and combination. Inside that locker was a Joker-ized bowling ball and other collectible goodies, along with a cell phone and a number to call and enlist yourself as part of Joker's army.

Did I get one of those bowling balls? Nope - I was thirty seconds too late. Literally. I was the second person there. And, just to add insult to injury, one of those packages went on to sell for several thousand dollars on eBay. That's right. THOUSAND.

This whole campaign definitely has the scent of 42 Entertainment all over it. I just can't shake the feeling that it might be "The Dark Knight Rises" related, even though I've heard again and again that it is definitely not. But there is no way it is for gum, right? I guess we will have to wait until Thursday to find out.

By the way - is anyone that frequents this site currently in any of the cities listed above? If so, let me know if you'd be interested in doing some field work for me. I can't promise any pay... but I can promise a good time. That sounds shady.