If you watch the weird video on the Mission Icefly rescue page, towards the end a URL flashes on the screen. The URL leads to a website called "Survival Code - The Genesis."
The full video is posted at the bottom of that website. If you watch that video and wait until the very end, there is a little interactive clip that you can participate in (hint: just follow the icefly). This little clip leads to ANOTHER countdown clock - this one ending in two weeks. I guess that is all we will find out for now, but I am definitely interested in what is going on with this campaign. No way it is for gum, right?
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