Sunday, July 10, 2011

The Test Subjects Needed Package Has Arrived

This past weekend I was in Kansas City for a buddy's wedding. When I came back home, this package was waiting for me:
Did you happen to catch where the package was sent from?
There are two things to take away from the return label. First of all, this was clearly from Test Subjects Needed, the viral campaign that started several weeks ago. Secondly, the return address is to Pasadena, California. Why is that so important? Because 42 Entertainment, the advertising agency behind the marketing campaign for "The Dark Knight," is located in Pasadena, California. So at least we can now that they are behind this viral campaign. Unfortunately, we still don't know who it is for.

The package was one of those bubble mailers that you can send CDs in. In fact it was roughly the size of a cd. Inside was the following slip of paper:
In case you can't read the text, it says "We are both creatures of the senses, you and I - we inhabit the same reality, shimmering just below the perceivable world. The pulse is growing. Can you feel it?" At the top of the piece of paper is what appears to be a bee or a wasp.

Also inside the package is what I can only describe as a paper helicopter. At the base of the helicopter is a battery powered blinking blue light, and then it breaks off into two wings. If you were to drop this from a reasonable height, the entire thing would start to spin, much like a helicopter.
On the same tab where the blinking blue light is located, there is the same image of the insect or wasp. On one of the tabs is a QR reader barcode, and on the other one is the phrase "Mission Icefly."
If you take a picture of the barcode with a QR scanner on your phone, it leads you to the website www.missionicefly.com where there is a countdown clock ticking down to nine days from now.
Clicking on the "Test Subjects Needed Now" text leads you to the original website where you can take the creepy test. Clicking on the tv screen up at the top of the page leads you to a pretty cool YouTube video. It takes place at Bonnaroo music festival where thousands of these paper helicopters are being dropped on the audience. In they video, they have no idea what is going on, but as someone states, it's "cooler than fireworks."
Did that really happen at Bonnaroo? I have no idea. I feel like I would have heard about it by now, because that is pretty cool. We still have no idea what this is for, but as more and more is unveiled it is becoming highly unlikely that this is for "The Dark Knight Rises." I'll still keep updating about it until they reveal who the mystery client is. Stay tuned as that nine day countdown comes to a close.

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