Test Subjects Needed?

This very weird website has just appeared online: www.testsubjectsneeded.com. It is apparently created by 42 Entertainment, the advertising agency that is working on the viral marketing for "The Dark Knight Rises." Could this be something for that movie? Or just another one of their clients? With rumors running around that Dr. Hugo Strange could be in the film, this could work in very well with his character = a psychiatrist that uses unconventional means to find out what he wants. In the comics, he knows that Bruce Wayne and Batman are one and the same. I'll keep digging and let you know what I find out. Stay tuned...