I know I'm a little bit behind the times, but we hit a huge milestone during the whole Mission Icefly Rescue event that I wasn't able to post about because there was so much going on. This site has finally passed the 1,000 site hit mark! In fact, because viewership of my dorky little blog has increased drastically recently, we are currently at 1,290 site hits! Thank you so much for your continued support and I follow my two passions: Batman and advertising.
As I posted about recently, Mission Icefly, it seems, is over. We have rescued the Icefly from the different US cities and he seems to be safe and sound in a few lucky people's homes. That website lead to the next leg of the viral campaign: Survival Code. If you put in your log in information on that website, you are taken to your account page, shown below.
There are a lot of things to take away from this new webpage. At the top is your profile information (yes, my username is TheMarkKnight... Don't be jealous), and if you have filled out your profile all the way back at the Test Subjects Needed page this should be 100% complete. There is also an achievements section, of which there only seem to be two. Also, there is something about putting in a key code, but everything I have tried to type in so far does not work.
At the bottom right hand corner of the page, there are five comic book looking pages, each of them spouting the same info about the human senses and potential that Terry O'Quinn was saying in the video on the Survival Code website. Here are the comic book pages:
I don't really know what the purpose of those pages are, but if you look at the one with the drawing of O'Quinn, there is mention of the Traelek Institute. After searching for that institute on Google, I came across this website:
There is some basic information about the institute on the webpage, and then it says, "feel free to peruse the site," but there is nothing to peruse, yet. However, at the bottom of the page there is a telephone number. If you call that number it seems to be the main line of the Traelek Institute itself. They have you do a little word association quiz (to which you can leave your answers after the beep) but that is about it. They have you come up with the first thing you can think of when you hear the words decoy, ascent, blameless, and misguided. Besides that phone number, there is nothing else of any significance on that website. However, if you add each of those words, one at a time, to the end of the URL, you are taken to a new site. For example, www.traelekinstitue.com/decoy leads to this image:
At the bottom of that image (not pictured here), it says "sometimes It's necessary to sacrifice riches for salvation." Here are the rest of the pages, in no particular order. The last one is a brochure for a fictional academy, but a Google search of that academy yielded no results.
Here's my take on this whole campaign: MovieViral maintains that this is a campaign for Wrigley's Five Gum. I think that it is way too intricate and involved to just be a campaign for chewing gum. They even have a big name actor like O'Quinn as a part of this campaign - that's big bucks for gum, in my opinion. Do I think it is for "The Dark Knight Rises?" I haven't ruled that out yet. It's looking like it probably isn't, but I've been wrong before. I guess we will have to just wait until July 15 to figure anything else out about this intriguing campaign. The thing that will convince me the most that this is not part of TDKR is if something big happens with that marketing campaign between now and July 15. If nothing happens, however....
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